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Develop Yourself

Through this course, participants will understand, practice, and master Exponential Theory to grow their thinking personally, professionally, and organizationally. 

The Exponential Theory Course Has 12 Modules:

  • ​Module One:  What is Exponential Theory?
  • ​Module Two:  Embracing the VUCA World
  • ​Module Three:  Thinking Exponentially
  • ​Module Four:  Digitizing the Model
  • ​Module Five:  Becoming a Tech Company
  • Module Six:  Finding the Massive Transformative Purpose
  • ​Module Seven:  Launching Disruption
  • ​Module Eight:  Leveraging the Viral Loop
  • ​Module Nine:  Playing the Long Game
  • ​Module Ten:  Executing the MVP
  • ​Module Eleven:  Accelerating Innovation
  • ​Module Twelve:  The Great Reset

Why Exponential Theory? 

  • Harness the power of exponential growth in your company
  • Recognize signs of disruption in your industry
  • Disrupt yourself and find a new business model for the future
  • Develop your own Massive Transformative Purpose
  • Learn from other leaders like Musk, Gates, and Bezos
  • Accelerate your own innovation with exponential growth hacking
  • ​Sustainably build your profit centers with technology of the future
  • ​Leadership Action Items so you can make a difference immediately

Create a Shared Vision

Learn to articulate massively transformative visions and rally your organization behind it

Develop the Business Model

Digital and multi-sided business models are the way of the future; learn how to build yours

Manage Teams and Execute

"Manage projects not people", and other great leadership insights to get the most out of your team

Leverage Technology to Scale

Learn how to apply technology both internally and externally to your company and harness exponential technologies

Manage the Complex

We coined the "Rhodium Rule" and will teach you how to use it to solve the most complex problems

Create Value & Negotiate

Why split the pie when you can grow the pie? Learn how big thinking can help with value creation and negotiation

Our Curriculum

Module One:  What is Exponential Theory?

Exponential Theory states that when leaders focus on solving big problems, they become more conscious.

Exponential Theory: The Power of Thinking Big will examine a variety of companies that are seeking to solve big problems and have become more conscious than other companies focused on just profit. 

In return, these companies have grown beyond comprehension. 

Their leaders have their eyes on impacting a billion people and understand the importance of their role in the planet, in assisting in human rights, and in living up to a massive purpose that solves an equally big problem.  When people work on projects that focus on impacting a billion people, they are forced to think about the system rather than just satisfying one group of customers. 

At this level, entrepreneurs and innovators are starting to focus on universal problems and change the way the system works. 

Therefore, these future Goliaths are starting to do the right thing, even when no one is looking.

Module Two:  Embracing the VUCA World

“It is not the strongest species that survive, nor the most intelligent, but the ones most responsive to change.”
-Charles Darwin

Leaders can use the VUCA mental model to address the changing landscape of the digital world, and better understand the implications of their decisions. 

To plan for the volatile, uncertain, complex, and ambiguous landscape of the digital world, we adopt a new VUCA mental model; to seek vision, understanding, clarity, and agility

Using VUCA to identify and solve a problem is the first step in thinking big and leveraging exponential theory. 

Innovation, after all, is the process of solving problems and/or incrementally improving what already exists. When there’s a problem, humans innovate. When there is an opportunity to improve something, we innovate. Innovation accelerates life yet innovation demands new leadership. 

Module Three:  Thinking Exponentially

"Just Pay Me a Penny"

To better understand exponential growth, here’s a short story. 

A little girl is negotiating her allowance with her parents. “Just pay me a penny and double my pay every week.” 

Sounds easy enough. At first glance, this sounds like a great deal.
By week four, she’s only making eight cents a week. Her parents still feel like it’s a good deal. 

After two months, she’s making $2.56 a week. 

In six months, she’s making $335,544.32 a week, and after one year, her earnings are equal to the GDP of the United States of America.
Exponential growth is a game changer. This is why traditional companies are not able to compete with exponential companies.   

We're Just Getting Started...

Exponential Theory

Changing the World One Leader At a Time

Who We Are

Exponential Theory is a growth strategy and innovation consulting firm. 
We have worked with some of the World's most sophisticated companies to create and market breakthrough products and services.

What We've Done

In addition to our flagship course, we also offer coaching, consulting, facilitation, speaking engagements and workshops. 

What We're Doing

We're building a consortium of leaders, entrepreneurs, and coaches to help the World think bigger, one mind at a time. 

Our Team

We are the Pioneers of the Exponential Theory and we are uniquely qualified to help your company increase its return on innovation by 10x

Our Principles

Our Purpose: Raise human consciousness through mindfulness. 

Our Vision: World peace, one mind at a time. 

Our Values: Quality, Givers Gain, Inclusive, Thankful, Meaningful, Authentic

​Quality; Seek Excellence in Our Craft
​Givers Gain; Gratitude is Giving
​Inclusive; Give a Voice to Everyone
​Thankful; Always Express Gratitude
​Meaningful; Create Something that Matters
​Authentic; Be True to Self

Aaron started his technology career at Accenture. Aaron went on to develop over 400 websites, software projects, and apps at his award-winner digital agency. At the same time, Aaron built the largest Sales Association in the world, a career site with 10-million monthly visitors, the #1 food app in the Apple Store which held the top spot for 20 weeks, and a Facebook community reaching 9-million visitors per week.

Aaron also was an early cryptocurrency advocate as he built a Bitcoin-powered auction site. He then doubled sales in 6-months at the first Drone Management Platform. Aaron built a Cybersecurity company to 60,000 clients, accelerated a Neuroscience company, launched one of the first crowdfunding platforms, holds a 3D-printing patent with his daughter, and spent a year in Silicon Valley at NASA Ames as EIR at Singularity's University and was Co-Executive Producer of the Award-Winning Documentary “The University." 

Aaron has also been an EIR at ASU WP Carey School of Business, ASU Fulton School of Engineering, Thunderbird School of Global Management, Center for Entrepreneurial Innovation, and Arizona Commerce Authority. He is currently working with an X-Prize winning mask. He has launched a venture equity/consulting firm to accelerate ideas. Finally, he advises C-Suite, startup founders, private equity, venture capital, and family offices on the future of business and exponential theory. 

Aaron has been a lecturer/adjunct professor on Innovation and Entrepreneurship for 10+ years. He is also a global speaker and facilitator that has facilitated many strategic discussions on innovation and leadership at organizations in 90+ Countries and all 50 States. Aaron’s success and proven performance as a leader in his field garnered him acknowledgment as “35 under 35” Entrepreneurs; “40 under 40” Leaders; Most Innovative Company of the Year; and, featured in the likes of the Wall Street Journal, Wired, Fast Company, and Inc. Magazine. Aaron also co-founded Herozona Foundation and The Bridge Forum, a national community-focused event bridging the gap between police and communities. 

Aaron Bare

This book is my purpose.

Through this book and the Exponential Theory course my sole goal is to help coach leaders and companies to solve some of the world's biggest problems. 

I spent over 15 years writing Exponential Theory as I went to 90 countries and all 50 States. I read thousands of books, and attended nearly every coaching, facilitating, and leadership program available on this planet to make sure I was seen as a thought leader in this space. 

In The Exponential Theory Course, I will take you from where you are right now and turn you into an empathetic, purpose driven strategic leader that will thrive in the future. I will make you a master of controlling your own habits, inputs, outputs, and expanding your own box. 

If this is what YOU want for YOURSELF, then here's what to do...

Sign Up for the Thinking Big Daily Mantra's to get coaching directly into your inbox

Apply for the Exponential Course, the first course of the Exponential MBA

Listen to the X Podcast, and get up to speed for when classes start in June 2021. 

Together, Exponential Theory Partners are making the World a better place for all. 

Join us. 

Our Curriculum

Module Four:  Digitizing the Model

“Technology is exponential, yet humans are linear.”
-Gerd Leonhard

Kodak is an epic example of what happens on the ugly side of disruption. 

Kodak was a camera and film photography giant. In the 1990s, they had $19 billion in sales and over 145,000 employees worldwide. 

Then the film industry became digitized with the advent of the digital camera. In 2012, Kodak filed for bankruptcy.
Here’s the unfortunate part of that story: Kodak invented the digital camera.

Module Five:  Becoming a Tech Company

“Every company is now a technology company.”
-Gary Shapiro  

The Pizza and Coffee Wars

As disruption through digitization continues to spread, it provides companies with opportunities to capitalize on the digital habits of their customers. 

The brands that can make the customer experience a digital one wields a major advantage over their competitors, regardless of industry. 

Domino's Pizza and Starbucks Coffee are two brands that effectively capitalized on changing customer habits, and as a result, are now titans in their respective food and beverage industries.

Module Six:  Finding the Massive Transformative Purpose

-Definition of a Google, 10^100

The New Toothbrush

The internet is much simpler than we think.
Most people use the internet to do one of the following: search, browse, check email, and/or use social media (including posting photos or watching videos).

Apps used for accessing and sharing information across the internet have been dubbed “killer apps,” because of the massive disruption each one has caused.
For any app, being an industry leader is tremendously powerful. 

Google leads in four of five major areas.

Module Seven:  Launching Disruption

“Here's to the crazy ones. The misfits. The rebels. The troublemakers. The round pegs in the square holes. The ones who see things differently . . . While some may see them as the crazy ones, we see genius. Because the people who are crazy enough to think they can change the world, are the ones who do.”
-Rob Siltanen

Timing is Everything

No other event in the brief history of the exponential world was as perfectly timed as Apple’s iPhone release in 2007. 

This moment was so important that we argue that technology will be defined as pre-iPhone and post-iPhone. 

The iPhone was a major catalyst for mass digitization and mobilization of technology. 

This was not just another product launch; rather, Apple launched disruption that would forever change the world.

Module Eight:  Leveraging the Viral Loop

“If you are on social media, and you are not learning, not laughing, not being inspired, or not networking, then you are using it wrong.”
-Germany Kent

The Social Network Wars

The stories of Facebook’s beginning are etched into pop culture lore. 

A drunk undergrad, Mark Zuckerberg, created a crude hot-or-not game comparing Harvard coeds (dubbed FaceMash) that crashed the Harvard internet network with its popularity in a few hours. 

He then (allegedly) stole the idea for Facebook from fellow classmates and rowing Olympians, the Winklevoss twins, who sued Zuckerberg and won. 

That only added to his legend, complete with his infamous drunk coding binges and all-night parties after he dropped out of Harvard and moved to Palo Alto. 

He wore flip flops and hoodies to U.S. depositions. 

There is a lot of myth in the creation of Facebook, but one thing is certain: Facebook has won the social network wars, for now.

Module Nine:  Playing the Long Game

“If you double the number of experiments you do per year, you're going to double your inventiveness.”
-Jeff Bezos

Not Just Another Book Company

Exponential companies like Amazon begin in a shroud of deception. 

When Amazon launched, did any of us think that an online book retailer would take turns with Google, Apple, and Microsoft as the wealthiest company in the world? 

Highly doubtful.

Module Ten:  Executing the MVP

"When something is important enough, you do it even if the odds are not in your favor."  
-Elon Musk

The Exponential Leader

There’s a legendary story that after Elon Musk sold PayPal, he netted $180 million. He was rich beyond most people’s wildest dreams. 

Immediately, Musk invested all the money he made into three of his companies—$100 million into SpaceX, $70 million into Tesla, and $10 million into SolarCity. 

Only after his major investment did Musk realize he was short on rent. 

How can someone be that crazy to take everything as he was set for life, and risk it all? 

Elon Musk thinks differently. He is deeply rooted in exponential theory and the clearest example of big thinking in our lifetime.

Module Eleven:  Accelerating Innovation

“Because the world is changing, we can never assume that the way we have done things in the past is adequate for the future.” 
-Yvon Chouinard 

Jumping to Hyperdrive

Somewhere in the Yucca Mountains of Nevada, near Groom Lake sits a top-secret US Air Force base. 

Built in the 1950s, the base, shrouded in secrecy, has been the linchpin of dozens of conspiracy theories. It is a military test center in the desert that the CIA didn’t even publicly acknowledge existed until 2013. 

Though we (still) don’t know anything specific about what they do at Area 51, the idea of setting up a top-secret lab outside of headquarters and day-to-day operations is a model we have seen repeated in many industries. 

Apple, a company that continues to thrive on secrecy and launch unexpected ideas, has its own Area 51 called the Pirate Ship.

Module Twelve:  The Great Reset

“Our deepest fear is not that we are inadequate. Our deepest fear is that we are powerful beyond measure.”
-Marianne Williamson

A New Beginning

As the Earth took a deep breath in 2020, we got a glimpse into the much-needed reset. 

The environment glaringly showed the benefit of a reset during the COVID-19 pandemic. 

Small changes in human habits, such as orders to work from home, drastically improved many parts of biodiversity. 

In March 2020, after only four days of quarantine, Los Angeles recorded the best air quality in 40 years.

Companies We've Worked At...








Consumer Goods


Praise for Exponential Theory:  Reimagine the future through the Power of Thinking Big

"A Blueprint for Future Entrepreneurs"- Daymond John, Shark Tank Investor

"Exponential Theory provides a blueprint for future entrepreneurs through stories from today's biggest innovators." - Daymond John, Shark Tank investor

"Innovating Through Extreme Uncertainty"- Ash Maurya, Lean Canvas Creator

"This book presents a powerful mental model for leading and innovating through extreme uncertainty." - Ash Maurya, Author of Running Lean and Scaling Lean; creator of Lean Canvas

"Reinventing the Way We Think"- Richie Norton, Bestselling Author

"In Exponential Theory, Aaron brilliantly shares how great entrepreneurs are reinventing the way we think about business for good and how you can do it too." - Richie Norton, Bestselling author of The Power of Starting Something Stupid 

"Perfectly Timed. Perfectly Put."- Todd Woods, Bestselling Author 

"Perfectly Timed. Perfectly Put. Exponential Theory is a must read for any business owner or Entrepreneur competing in 2020 and beyond. Very well researched with excellent, implementable ideas. Explained through examples of companies that have thrived due to disrupting and digitizing, to massive brands collapsing due to not changing with the times. Simply put, Bare and Shannon capture it best with "The customer wins, or the company dies." - Todd Woods Co-Author Guerrilla Marketing for Franchisees, & Service...Some People Just Don't Get It

"A User's Manual for Disruption"- Trip Hawkins, Founder EA Sports

"Exponential Theory is a user's manual for disruption, well-organized and offering numerous insights, all backed up by great stories." - Trip Hawkins, Founder of EA Sports, Creator of John Madden Football

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