Exponential Theory:  The Power of Thinking Big

By Aaron Bare with Forbes Shannon

Sample Chapter- "Becoming A Tech Company"
Domino's, Starbucks, Airbnb, & Uber:  How to become an industry giant

“Every company is now a technology company.”
-Gary Shapiro  

The Pizza and Coffee Wars

As disruption through digitization continues to spread, it provides companies with opportunities to capitalize on the digital habits of their customers. 

The brands that can make the customer experience a digital one wields a major advantage over their competitors, regardless of industry. 

Domino's Pizza and Starbucks Coffee are two brands that effectively capitalized on changing customer habits, and as a result, are now titans in their respective food and beverage industries.

Exponential Theory:  "The Power of Thinking Big"

Which Do You Want First, the Good News or the Bad News?

The good news is, the future is bright. The bad news is the present is not. 

With the rise of digital technology, business moves at unprecedented speeds, now an exponential pace. This pace is wreaking havoc on the business landscape as we know it. Disruption has brought "too big to fail" companies to their knees in a matter of months. It has made some industries obsolete.

Any company or leader that doesn't move at an exponential pace will be crushed by the new, massively transformative exponential organizations. These organizations are quickly expanding their purpose and invading new industries every day. Guides like Bill Gates, Jeff Bezos, Elon Musk, and more continue to provide us a roadmap for navigating the exponential horizon.

Exponential Theory provides ten keys of exponential leadership, and authors Aaron Bare and Forbes Shannon explain why the world must employ them in order to solve the most alarming problems. It is time for a new generation of leadership-one that is purposeful, conscious, digital, and above all, exponential.

Join us for a journey to reimagine our future. 

Praise for Exponential Theory:  The Power of Thinking Big

"A Blueprint for Future Entrepreneurs"- Daymond John, Shark Tank Investor

"Exponential Theory provides a blueprint for future entrepreneurs through stories from today's biggest innovators." - Daymond John, Shark Tank investor

"Innovating Through Extreme Uncertainty"- Ash Maurya, Lean Canvas Creator

"This book presents a powerful mental model for leading and innovating through extreme uncertainty." - Ash Maurya, Author of Running Lean and Scaling Lean; creator of Lean Canvas

"Reinventing the Way We Think"- Richie Norton, Bestselling Author

"In Exponential Theory, Aaron brilliantly shares how great entrepreneurs are reinventing the way we think about business for good and how you can do it too." - Richie Norton, Bestselling author of The Power of Starting Something Stupid 

"Perfectly Timed. Perfectly Put."- Todd Woods, Bestselling Author 

"Perfectly Timed. Perfectly Put. Exponential Theory is a must read for any business owner or Entrepreneur competing in 2020 and beyond. Very well researched with excellent, implementable ideas. Explained through examples of companies that have thrived due to disrupting and digitizing, to massive brands collapsing due to not changing with the times. Simply put, Bare and Shannon capture it best with "The customer wins, or the company dies." - Todd Woods Co-Author Guerrilla Marketing for Franchisees, & Service...Some People Just Don't Get It

"A User's Manual for Disruption"- Trip Hawkins, Founder EA Sports

"Exponential Theory is a user's manual for disruption, well-organized and offering numerous insights, all backed up by great stories." - Trip Hawkins, Founder of EA Sports, Creator of John Madden Football

Sample Chapter"Becoming a Tech Company" Highlights

Why Starbucks Made Star-Bucks A Currency Of It's Own

Starbucks’ previous value proposition, otherwise known as a “selling point” for customers, used to be about the atmosphere, customer service, and experience ordering from a barista off a menu laced with words made up by corporate marketing, straight from the coffee houses in Italy. 

With its platform, Starbucks cut out waiting in line, customer service, and atmosphere altogether and improved customer experiences throughout the ordering process.
Most importantly, though, Starbucks was able to make cash disappear through its app.

What if We Said Domino's Wasn't Actually a Pizza Company?

In 2008, Domino’s Pizza stock value hit rock bottom. By 2020, its stock value was 112x higher.

It is the only company growing at a faster rate than Facebook, Amazon, Apple, Microsoft, or Google in that same period and it is one of the few businesses able to thrive throughout the global coronavirus pandemic. 

The exponential growth of its brand was possible thanks to one crucial pivot: Domino’s stopped being a pizza company and became a tech company that sells pizza.

How is Airbnb Wiping Out Hoteliers, Without Owning Any Property?

Airbnb disrupted the trillion-dollar travel industry with its new marketplace that connected landlords with couch surfers. 

Airbnb started with just two guys—co-founders Brian Chesky and Joe Gebbia—and in a matter of a few years, the company has been able to disrupt business for major long-standing brands like Hilton and Marriott. 

The concept of Airbnb is not a new one: people have been crashing on couches and spare bedrooms for as long as they’ve been traveling. 

What is new and successful for Airbnb is the digital marketplace that proved that spare couches and bedrooms were marketable.

Uber and the Transportation Democratization

Uber became the highest-valued startup in the world by building a platform marketplace between car owners and passengers. 

Much like Airbnb, Uber tapped into the sharing economy and disrupted transportation as we know it

Uber also helped popularize a new economy—the gig economy—while wielding even more disruptive power. 
What People on Amazon Are Saying...

"Opening My Eyes"

"This was an interesting take on innovation and productivity in an evolving society. I found that the stories presented opening my eyes to how rapid change is affecting my life right now."

"A Fantastic Read"

"Certainly not restricted to the business-minded, this book serves as a great reminder of the need for agility and understanding in overcoming the challenges presented by today's chaotic world. A fantastic read for innovators of all fields and backgrounds."

"Others who do not, simply die..."

"I was impressed by the interlocking stories, how particular companies and individuals are able to innovate and flourish while others who do not, simply die on the vine."

"Easy to Read"

"I am so glad I bought this book - it’s very well laid out and easy-to-read while outlining some very novel ideas."

"A Cache of Case Studies"

"There is a quote in this book that captures the spirit of this book, “Technology is exponential, yet humans are linear.” This book is a cache of case studies on how to be an “exponential leader” in a time when technology is driving so much of what we see in the world."

"The Formula to Success"

"I love reading about why some businesses succeed and why some fail. As a millennial, I've experienced a huge chunk of the birth and death of exponential technologies without even realizing I was living in an extremely important time. This book lays out the bare bones of the blueprint to success of this generation: the formula to success for exponential companies, and why every company has to think like them or else risk falling behind."

"Read and Re-Read"

"This is a book that every business leader, or would-be business leader, should read and re-read."


"This is a well-written and well-laid-out treatise on the current state of technology with regard to business. It is thought-provoking and at times, fascinating."

"I Loved This Book"

"I loved this book, not only was it full of great stories and examples, it had a very optimistic outlook."

"I Couldn't Put This Book Down..."

"As an avid history reader and a naturally curious person, I couldn’t put this book down (I read it in one sitting). The book is full of insights into the companies and technologies that have transformed our world."

"Encourage the Spirit of Innovation"

"As an innovator myself, I found this book a very good read at a high level to encourage the spirit of innovation. With all the examples provided the authors do a great job to explain the fundamentals of exponential leadership."

"Inspiration for Growing My Own Business"

"Overall, I enjoyed reading this book...and it gave me lots of inspiration for growing my own business."

"I Was Captivated"

"A fascinating concept and this book provides great insight into how innovation progresses. I was captivated from beginning to end."

"Practical and Instructive"

"I loved this book, not only was it full of great stories and examples, it had a very optimistic outlook. It explains this new world we live in and how sharing resources has become the launching point for how we do business today. It is very motivational but it is also practical and instructive...they have set it up so beautifully that you see the possibilities."

We're Just Getting Started...

Exponential Theory

Changing the World One Leader At a Time

Who We Are

Exponential Theory is a growth strategy and innovation consulting firm. 
We have worked with some of the World's most sophisticated companies to create and market breakthrough products and services.

What We've Done

In addition to our XMBA, we also offer coaching, consulting, facilitation, speaking engagements and workshops. 

What We're Doing

We're building a consortium of leaders, entrepreneurs, and coaches to help the World think bigger, one mind at a time. 

Our Team

We are the Pioneers of the Exponential Theory and we are uniquely qualified to help your company increase its return on innovation by 10x

Our Principles

Our Purpose: to raise human, entrepreneurial, and institutional consciousness through relentless big thinking. 

Our Vision: to harness exponential theory to solve the World's biggest problems.

Our Values: Quality, Contribution, Inclusivity, Appreciation, Intentionality, and Authenticity

Quality; seek excellence in our craft 
Contribution; outwardly express gratitude
Inclusivity; give a voice to everyone
Appreciation; put empathy first
Intentionality; act with purpose
Authenticity; be true to self

About the Author

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Exponential Theory:  The Power of Thinking Big is a collection of stories, mental models, and the Eleven Keys of Exponential Leadership that will change how we solve problems in the future. 
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